About SURESTOP

SURESTOP is a brake system for bicycles that prevents common head-over-handlebar accidents. We partner

with bicycle companies around the world to make braking safe, smart, and simple. 

Back Story

In 2002, our CEO’s grandfather, Lee Bowman, experienced firsthand what can happen when braking in a panic. Forced to react in a split second, he accidentally grabbed too much front brake and was thrown head-first over the handlebars. That day Lee began a couple week stint in the hospital with several messed up vertebrae in his neck. 

In 2009, Brian Riley, then a 3rd-year student at Cal Poly SLO, met Andrew Ouellet, a sophomore Mechanical Engineering student at an Innovation competition. Andrew was there to present a prototype (above image, left side), of a brake component he built that prevented people from pitching over the handlebars. Brian immediately walked up to Andrew after the pitch and told him about the accident his grandfather had suffered several years before,  

The two decided to start a company and continue to develop the brake system into a commercializable technology. Over the next few years of iterations, the product developed from a bulky, yet functional, piece of metal, into a simple solution that could be brought to the masses (above image, right side). The birth of the SURESTOP braking system was created.

Andrew and Brian at Cal Poly SLO

Making samples at Cal Poly engineering lab

Our Mission

Accident Free Biking 

Brian Michael Riley

Brian Michael Riley

CEO, Founder

Brian Riley was studying Finance and Entrepreneurship at Cal Poly SLO when he first met Andrew Ouellet. He was interested in innovations that could have a profound and positive impact on society. Immediately after seeing Andrew pitch the first prototype of SURESTOP, Brian knew the technology could add value by preventing millions of bicycle riders from having the same accident his grandfather had to go through. Brian has navigated the company from an idea by college students to a mass market safety product.

Kyle Jansen

Kyle Jansen

Sales/Marketing, Founder Team

Kyle Jansen was studying Economics and Finance at Cal Poly SLO when he and Brian were assigned to a group project that lasted the whole quarter. One day, when the two were tired of studying, Brian began showing Kyle a video of the first brake design. Impressed with Andrew’s initial design and Brian’s passion for the product, Kyle joined the team. His never give up nature and willingness to talk to anyone has helped the company forge relationships with major players in the bicycle industry. In his spare time, he enjoys basketball, cooking, and being stubborn.

Andrew Ouellet

Andrew Ouellet

Engineer, Founder

Andrew Ouellet developed original brake design that would become SURESTOP while he was a sophomore in College at Cal Poly San Luis Obispo. While studying Mechanical Engineering at Cal Poly, he began learning how to use the school’s CNC machines on the weekends. He soon learned enough to start his own machine shop out of his garage, making mostly telescope parts. His knowledge with machining enabled him to build the original brake prototypes and rapidly improve the multiple iterations that would eventually become SURESTOP. Andrew enjoys spending his time flying planes, working on cars, and mountain biking.

Jon Blair

Jon Blair

Controller

In his final year as a student at Cal Poly, Jon Blair was referred to Brian by a fellow entrepreneur as SURESTOP’s first accountant. Throughout the next several years, Jon developed his career as an Accounting, Finance, and Operations professional, working for companies like RSS Manufacturing/Phylrich International and Civil Solutions Inc as a Controller, while still maintaining a part-time consulting engagement with SURESTOP. In 2016, Jon officially joined the SURESTOP team as Controller and Director of Operations. He graduated with a Bachelors degree in Business and Accounting with a minor in Economics from Cal Poly San Luis Obispo and is a Certified Management Accountant.

Steve Remy

Steve Remy

Mechanical Engineer

Steve Remy is a mechanical design engineer with decades of experience developing consumer products. He has been running his own product design and engineering firm for the past 7 years. Before that, he spent 10 years as an Engineer at Motorola and Herbst Lazer Bell. His experience has helped improve the design, and manufacturability of SURESTOP. Steve has a Mechanical Engineering Degree from Cornell University.

Peter Reimer

Peter Reimer

Engineer, Founding Team

Peter Reimer previously was the Senior Director of Supply Chain Management at Applied Materials for 10 years. He is a Mechanical Engineer with over 25 years of experience in R&D and design for cost and manufacturing. He joined the team early on to help optimize Andrew’s original designs for manufacturing and helped the company with developing specialty rubber compounds. Peter, originally from Germany, has a PhD in Mechanical Engineering from Rheinisch-Westfälische Technische Hochschule Aachen.

Roger Tong

Roger Tong

Mechanical Engineer

Roger Tong has over 30 years of experience as the principal R&D mechanical engineer at companies developing scientific instrumentation. He has taken products from concept all the way through the manufacturing process. Roger started racing bicycles in the pre-lycra era, and has been a longtime bike hacker, creating tandem and recumbent bicycles. He is a Mechanical Engineering Alumni from UC Berkeley. When he is not working or riding, he is keen on enjoying some craft beers.
Jon Thorn

Jon Thorn

Automation Engineer

Jon Thorn is an avid tinkerer and cyclist. He is a mechatronics wizard, and uses his skills to create innovative real-time testing solutions and manufacturing processes for the continuous optimization of SURESTOP. Jon has worked primarily in the medical device industry where he has developed innovative process improvements, design optimizations, and reliability testing for companies such as Carl Zeiss Meditec and Nikon Research Corporation of America (NRCA). Jon has a Masters Degree in Mechanical Engineering from the University of Washington.

Al Nordin

Al Nordin

Executive Advisor

Al Nordin has a broad business development (Executive Sales/Marketing, Technology Licensing, Start Up Launch, etc.) background with companies in various industries in the US and internationally. He is the former President of the Bicycle Products Division at Fallbrook Technologies, a company he was part of since its inception. Al was responsible for leading the company’s global bicycle drivetrain business focused around the revolutionary NuVinci technology, the world’s first bicycle CVT. Before Fallbrook, Al worked over 20 years at automotive component companies. He is an Economics Alumni of Western Michigan University, Class of 1985.