SURESTOP is a brake system for bicycles that prevents common head-over-handlebar accidents. We partner
with bicycle companies around the world to make braking safe, smart, and simple.
We are a dynamic group of professionals driven by a mission to make biking accident free. The development and commercialization of our SureStop brake technology was inspired by our Founder’s grandfather, who broke his neck after over-applying the front brake in a panic stop and flipping over the handlebars.
Accident Free Biking
Brian Michael Riley
Sales/Marketing, Founder Team